Unwittingly what we are seeing develop is an industry around measuring productivity, a new attempt to control employees and substitute for the attendance quotient. In her informative article, Executive Coach, Tracey Gavegan suggests that rather than concentrate on these lag indicators why not focus energy and attention on optimising how people can operate more effectively as a team in this virtual world? This article outlines why focusing on the team unit and the leader’s ability to optimise virtual teaming can unlock amazing potential for competitive advantage.